16 Feb How Sending Mail Reminders Can Boost Your Client Retention
When it comes to marketing, only part of your attention should be dedicated to attracting new customers to your business. You should also be thinking about how to bring customers back to continue shopping with you or using your services. Returning clients are much more valuable to businesses, but they do require some nurturing to keep coming back. Sending out marketing emails can be one helpful strategy, but you shouldn’t overlook physical mail as an option for keeping in touch with your clients. With a postage meter in the office, it’s easy to send out appointment reminders, ads, and more, and these pieces of mail can do the following when they reach your contacts:
Remind Clients of Upcoming Appointments
Whether you run a salon, doctor’s office, or accounting firm, you probably rely on appointment booking to set up meetings with your clients. Reminder calls can be helpful before appointments, but you might also consider sending out mail reminders for upcoming visits. You can also send out reminder cards for clients who are due for services, since they may not have marked the date on their own calendars.
Advertise Seasonal Sales and Specials
If you work in the financial industry, you might send out mailers related to tax season at the beginning of the year. Retail stores may send out coupons for upcoming holidays and events. In many industries, seasonal marketing is a key tool for success, and mail offers can be an integral component.
Promote a New Location of Your Business
For businesses with multiple locations, mail flyers can be beneficial when a new branch opens up. This way, clients who are in the area will learn of an even more convenient location to visit, and you may be able to reach some new clients as well.
If you want to make mail advertising part of your business, a postage meter may be exactly what you need in your office. Arizona Business Equipment can lease the right meter for your office with options for any volume of mail and package size. To learn more about our Tucson office equipment lease plans, visit us online or call (520) 888-2679.