Designing Mail Flyers that Will Get Attention

Designing Mail Flyers that Will Get Attention

Sending physical mail may not be as common as it used to be, but it can still be an effective way to communicate with clients, run marketing promotions, and reach out to clients you haven’t heard from in a while. When you do send mail, however, you should think about how to make it stand out so that it doesn’t get filed away into the recycling bin as junk mail. With the following tips in mind, you can design mailers that will get more attention, so that your efforts are not wasted.

Use Enticing Colors and Professional Graphics

Bright and bold colors can draw the eye, so spring for color printing over black and white. You might also use custom graphics and images to enhance the design. At the very least, you should feature your logo, which will look best in full color.

Offer Incentives for Your Clients

You shouldn’t send mail for no reason. There is probably a specific action you are trying to get your customers to perform when you send a mail flyer, such as make a purchase, come to your store, call for an appointment, or join a membership program. Providing an incentive for this action, and making it a focal point of the flyer can prompt a more positive response from your clients.

Add a Personal Touch

To make a lasting impression and add a human element to your communications, include a note, a joke, or a picture that will set your mail flyers apart from others.


When it comes to sending out mail communication for your business, nothing is easier than using a postage meter. Rather than fussing with stamps, you can save time and money by leasing a postage meter from Arizona Business Equipment. We offer meters to accommodate any volume of letters, so give us a call today at (520) 888-2679.